CLIENT BENEFIT A collectible retail concept increased category sales by 46% in the first three months versus the previous year-to-date period.
CHALLENGE Following AIDA’s mascot redesign, CAICON analysis discovered untapped opportunities for upsell, crosssell and repeat purchases beyond plush toys and key chains.
SOLUTION The Clubbies became an expandable retail world with travel passports, character kits, themed outfits, limited editions, XXL plush and mystery boxes. Custom photo and video content supported onboard activation and brought the collection to life across the fleet.
SERVICES Concept Development | Product Design | Collection Development | Production | QC | Sales Activation | Content Production Development | Production | QC | Sales Activation
