AIDA TURNING BRAND IDENTITY INTO TRAVEL COMPANIONS
CLIENT BENEFIT A distinctive luggage collection that brings the AIDA brand into everyday travel, combining strong visual recognition with functionality, durability and guest-focused design.
CHALLENGE AIDA wanted to translate its distinctive maritime brand identity into a modern luggage collection that meets the functional needs of travelers while complying with defined CI guidelines and international quality standards.
SOLUTION A coordinated soft luggage collection was developed across backpacks, weekender bags, toiletries bags and shopper bags, combining functional design and durable materials with distinctive AIDA colors and branding.
