AIDA
47 STYLES ONE LIFESTYLE COLLECTION ALL GENERATIONS

CLIENT BENEFIT
One cohesive onboard collection spanning babies, kids, teens and adults, creating relevant purchase opportunities across the whole family.

CHALLENGE
AIDA needed a broad lifestyle range that translated the brand consistently across generations while keeping each product relevant to its target group.

SOLUTION
The 47-style collection covered rompers, kids’ swimwear, hoodies, T-shirts, shorts, outerwear and adult lifestyle apparel. Hand-drawn graphics & themes, coordinated colors and custom details created one recognizable AIDA world across every age group.

SERVICES
Gap assessment | Design | Product Development | Production | QC | Delivery | Storage & Logistics