DÜSSELDORF AIRPORT
FROM FRAGMENTED SOURCING TO ONE
CENTRAL MERCHANDISE HUB

CLIENT BENEFIT
A centralized merchandise solution created a consistent DUS brand experience while streamlining procurement, reducing workload and delivering significant savings in time and cost.

CHALLENGE
Merchandise was sourced independently across different departments, resulting in inconsistent branding, fragmented procurement processes and unnecessary administrative effort and cost.

SOLUTION
A centralized merchandise concept was developed around a custom B2B/B2C webshop, bringing product development, sourcing, ordering and fulfillment together in one system while ensuring a consistent DUS brand presence across the entire collection.

SERVICES
Concept & Design | Product Development | Webshop Development | Procurement | Storage & Logistics | Customer Service