NORWEGIAN CRUISE LINE
A HAWAII-EXCLUSIVE CAPSULE FOR PRIDE OF AMERICA

CLIENT BENEFIT
A broad set of exclusive product concepts gave the new concessionaire fresh assortment options tailored specifically to Pride of America.

CHALLENGE
A concessionaire change created immediate demand for distinctive Hawaii-inspired products that captured the ship, itinerary and guest experience.

SOLUTION
Multiple capsule directions were developed across apparel and accessories, combining Hawaiian influences with Pride of America branding and shipspecific storytelling to create a differentiated OnBoard assortment.

SERVICES
Concept Development | Design | Product Development | Sourcing | Sampling | Production Planning