TUI CRUISES ROBBIE WILLIAMS x MEIN SCHIFF SIGNATURE MERCHANDISE COLLECTION
CHALLENGE Create a powerful collaboration merchandise line that seamlessly connects brand identity, entertainment value and the guest experience.
SOLUTION Apparel & Fashion Items: Stylish brand wear in signature colors with the “Relaxing Rocks” print – exclusively designed for the Robbie Williams collaboration. Bags & Accessories: Premium beach bags, cosmetic pouches and keychains with refined branding – functional, on-brand and reusable. Drinkware & Lanyards: Color-coordinated everyday essentials with RW branding – designed for daily use and high onboard visibility.
